Photo courtesy of Melissa
The future's so bright: A rendering of the forthcoming Melissa Shoes New York store
Style-minded attendees of Sao Paolo Fashion Week make it a mission to stop by the Melissa flagship store—a gallery-inspired space with eye-popping, ever-changing exhibitions.
But if Brazil's a bit too far away, you're in luck: The footwear brand is setting up shop in New York City.
The purveyor of plastic shoes, which has collaborated with such sartorial and art heavy hitters as Jason Wu, Vivienne Westwood, Zaha Hadid and Gaetano Pesce, will open its first U.S. store on February 8 at 102 Greene Street in Soho.
The shop will reportedly have the same gallery vibe as the Brazilian boutique, with artist Eli Sudbrack providing the opening exhibition. (Sudbrack most recently partnered with Barneys New York on the impressive and over-the-top Gaga’s Workshop.)
